Although the algorithm behind Google has changed massively in the last 20 years, one thing that Google still takes into account is incoming links to your website, known as Backlinks. They still use them to check how important your information is but a lot has changed in the last 20 years and here is what you need to know.
Check yours for free
The above tool is a free way to check your backlinks that are currently pointing to your website and also to check competing sites for where you can go to increase yours.
The Importance of Backlinks
The reason that Google still looks at incoming links is a simple one, it is an easy way for them to understand where you stand as an authority on your topic. Take for example my car website Motorheaded., we’ve got backlinks coming from some of the larger car websites and this means that our content must be good enough for the websites that are authorities on cars, which means that Google can also be confident in the content.
If you can give guest posts or get your content shared by the big boys it will drag you up in the Google rankings over all within your niche.
What has changed
Although the idea of having solid backlinks hasn’t changed, the way that Google looks at them has changed massively. When we get a backlink to Motorheaded from Drivetribe for example, Google will check the site and see how many likes, comments and shares the referring page has gotten to see how much authority that site has.
This is important because it means that the same can be said for the biggest change over the past ten years on the internet, which is social media. Getting a lot of social shares, comments and likes on your content will mean that Google sees your website as equally authorative.
What this means is that you need to work on integrating easy social shares into your content and allow people to easily promote your content which in turn will allow for organic and powerful backlinks.