If you’ve read our recent posts about SEO Tools or heard us talk about the SemRush tool, then you might be asking a simple question. What the F**k is SEO and why is everyone talking about it. In this article we’re going to give you a layman’s explanation of what SEO is and then why it’s so important for your business.
What SEO stands for is Search Engine Optimization. This is, put simply, the practice of ensuring that your website is optimized for Google (and other search engines like it) to be able to index it. Now to make this even simpler, I’m going to take you through some of the key phrases and what they mean exactly.
This one you’ve probably heard of, but let’s break it down anyway. Google is an example of a search engine. This is a website, or to be more exact, an advanced piece of software which indexes every single website on the internet. It does this via a crawler, which is where SEO comes in, but I’ll explain that in a moment.
These advanced pieces of software go through every piece of content and look for certain content and key words which they then use to rank your site based on importance to these key words. This then allows them to serve these websites up to people searching in order of how Google’s software thinks the web page most closely relates to the search by the person.
What is Indexing?
When a one of these search engine goes through your website it makes basically a map of your website which is known as indexing. It can then use this index to serve up pages of your site to users searching. Basically it’s creating a massive Yellow Pages style list of every website on the web and then “indexing” them into different areas like “carpenters of chicago.”
What is a Crawler?
Each of these search engines use what is known as a crawler. This is a piece of software which goes around the web, through links, like a spider in a web…get it? Basically when it lands on your website, it then looks inside each link and grabs all of the information it needs. If there is a link to another page or another website on the internet, it also follows that. It then sends all of this information back to the search engine to be indexed.
Where does SEO come in?
Now that you now how the search engines get their information, using crawlers, the next thing that us SEO experts understand is how the crawlers work. These crawlers look for very specific information and if you’re website doesn’t have the information it needs, then it won’t add your site to the index correctly or it will down rank your website. Thus by implementing the correct SEO data to each web page, you are making the crawler’s job easy.
This then in turn ensures that you will rank higher than other websites which incorrectly setup their page and you will appear above them, gaining even more traffic.